Experience

Contractor Management: 

• communicating with and art directing video directors, video editors, illustrators, photo retouchers, designers, wardrobe, hair & makeup, etc.

Vendor Management:

• communicating and maintaining relationships with vendors

• giving feedback during product development and design process 

Creative Direction: 

• concept development

• artwork critique

• campaign vision guidance

• creative communication, collaboration, and diplomacy

Teaching:

• leading 30+ graphic design students at a time through separate creative projects in advertising, branding, video, packaging design, and/or presentation skills

• writing, assigning, and communicating design briefs

• providing structure and feedback

• holding check-in meetings with individuals and collaborative teams

• providing motivation and guidance

• managing budgets and resources 

Design:

• development of packaging design standards, illustration and photography standards, and brand guidelines for high volume of pet, baby, feminine, and household CPG products

• packaging design and redesign within existing brand standards for high volume of household, personal hygiene, home fragrance, pet, baby, feminine, and beauty CPG products