Carvana

Millennials will purchase almost anything online, including a car. So how does Carvana, the first all online car retailer, speak to that audience? By calling them lazy—in a good way. The spot celebrates laziness as an inspiration for progress, including car shopping online.

“I Choose Lazy” aired regionally during the Super Bowl and was featured on Adweek.

Copywriter: Max Dufrechou
Creative Director: Paul Keister