Gilded Muse Diffuser Cartons

Capri Blue is known for fashion-inspired candles. Their products are sold in thousands of retail locations globally. They asked me to create cartons for the new reed diffusers being added to the Gilded Muse collection. Their 20s-inspired, faceted vessels feel like little treasures, so I tried to give each diffuser carton that same feeling. Each one has a geometric foil print that corresponds with the fragrance’s vessel color, printed on a crisp white background so that they stand apart from all the solid metallic vessels. Launched Fall 2017, the cartons can now be found in retail stores nationwide.

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Capri Blue Gallery Collection

Capri Blue is known for fashion-inspired candles, and their products are sold in thousands of retail locations globally. They asked me to conceptualize and design the next major Capri Blue collection. My goal was to merge fashion and art and to visually represent the stylish confidence of the Capri Blue woman. The fun, bold, unapologetic Gallery Collection was my solution.

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ART DIRECTION, VIDEO, CLIENT WORK Claire Gipson ART DIRECTION, VIDEO, CLIENT WORK Claire Gipson

Carvana

Millennials will purchase almost anything online, including a car. So how does Carvana, the first all online car retailer, speak to that audience? By calling them lazy—in a good way. The spot celebrates laziness as an inspiration for progress, including car shopping online.

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ART DIRECTION, VIDEO, CLIENT WORK Claire Gipson ART DIRECTION, VIDEO, CLIENT WORK Claire Gipson

Canvio

The Canvio is an external SSD ideal for travel: compact, tough, and wireless. It’s a great phone companion, especially of those who tend to run out of space snapping photos. We came up with a series of 15 second spots all about the journey from photo capture to home computer.

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ART DIRECTION, VIDEO, CLIENT WORK Claire Gipson ART DIRECTION, VIDEO, CLIENT WORK Claire Gipson

What’s Next

Marijuana is legal in Colorado now—but only if you’re over 21. We were tasked with telling Colorado youths to wait to make that decision for themselves, and we did it by highlighting all the great stuff marijuana could get in the way of in the meantime. We came up with a series of 15 second spots about what’s next. Here are a few of my favorites.

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