Gilded Muse Diffuser Cartons

Capri Blue is known for fashion-inspired candles. Their products are sold in thousands of retail locations globally. They asked me to create cartons for the new reed diffusers being added to the Gilded Muse collection. Their 20s-inspired, faceted vessels feel like little treasures, so I tried to give each diffuser carton that same feeling. Each one has a geometric foil print that corresponds with the fragrance’s vessel color, printed on a crisp white background so that they stand apart from all the solid metallic vessels. Launched Fall 2017, the cartons can now be found in retail stores nationwide.

These were selected as runners-up for the Creative Quarterly Journal 51. They’ve also been picked up at Bloomingdale’s and Sephora.

Creative Director: Mary Beth McDavid
Brand Director: Casey Wesson